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From Adele to Zeppelin, every great song has an irresistible quality that keeps us coming back for more. But what is it? And can it be quantified?

 
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WHAT IS THE EXPERIENCE FACTOR?

From hit songs to epic movie soundtracks, all great music has an elusive 'X factor' that makes you want to listen again and again. It’s what makes the hairs on the back of your neck stand on end, sends shivers down your spine. But what exactly is it? The Experience Factor reveals how the mysterious 'X factor' can be quantified in the irresistible, roller-coaster ride of an experience hit music creates. It’s this experience that keeps you listening. And it’s this experience that makes the world’s favourite music so successful.

 
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A DEEPER CONNECTION WITH THE MUSIC YOU LOVE

For music lovers everywhere, The Experience Factor reveals the incredible ways your favourite music hijacks your mind, heart and body to intensify your listening experience. Whether you use music to accompany your daily routines or sports activities, to help you regulate your moods and emotions, or to create atmosphere when driving, studying or socialising, discover how your favourite tracks hack your basic instincts to keep you tuned-in. 

 
 
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WRITE MORE SUCCESSFUL MUSIC

For songwriters, composers, artists and producers, The Experience Factor provides a unique guide to creating more compelling music. It offers a formula for injecting the 'X factor' into your work to create rewarding experiences that'll leave listeners begging for more. As such, it sets out a blueprint for achieving longterm success on streaming platforms that generate income relative to the number of times a track is played.

 
 
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CREATE MORE ENGAGING MUSIC-DRIVEN EXPERIENCES

For music professionals working in other sectors of the industry — including marketing & branding, movies, TV, sports and gaming — The Experience Factor explains how to harness the power of music to maximise listener, viewer, user or client engagement, empowering you to create the most incredible experiences possible. 

 
 
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LATEST BLOG POSTS

If you're interested in getting the latest tips, tricks, insights and news about the science of sound and music, you might also like to visit The Experience Factor Blog! Here are the three most recent posts:

Driven by streaming, the global music industry grew for the second year running in 2016. The Experience Factor by Geoff Luck.

Driven by streaming, the global music industry grew for the second year running in 2016. The Experience Factor by Geoff Luck.

DRIVEN BY STREAMING, THE GLOBAL MUSIC INDUSTRY GREW FOR THE SECOND YEAR RUNNING IN 2016.

For the second year running, the music industry has actually grown, turning around a 15-year decline in revenues. In fact, global industry revenues grew by almost 6%, hitting $16B, in 2016. For an industry that's seen 40% of its value wiped out over the past decade and a half, that's encouraging news to say the least....

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Why pop music today has to be of phenomenal quality to succeed. The Experience Factor by Geoff Luck.

Why pop music today has to be of phenomenal quality to succeed. The Experience Factor by Geoff Luck.

WHY POP MUSIC TODAY HAS TO BE OF PHENOMENAL QUALITY TO SUCCEED

No, you didn't misread the headline — the most successful music today really is high-quality. In fact, it's arguably better, more creative than anything ever written in the past. And the reason is simple. Streaming...

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New playlist — Lounge Lizard. Music as an ambient element.The Experience Factor by Geoff Luck.

New playlist — Lounge Lizard. Music as an ambient element.The Experience Factor by Geoff Luck.

MUSIC AS AN AMBIENT ELEMENT

Music can be used to create truly powerful experiences that engage us on a multi-sensory level. Sometimes, however, we just want to use music as an ambient element to create atmosphere when relaxing at home or entertaining friends. With that in mind, here's Lounge Lizard, a playlist...

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Whether you listen to, create or work with music, The Experience Factor will profoundly connect you with the soundtrack to your life.

 
 
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