ABOUT THE BOOK
The Experience Factor reveals how the world's most successful music stimulates your mind, captures your heart and seduces your body to keep you listening. Underpinned by over 200 scientific studies, The Experience Factor bridges the gap between empirical research and applied musical activities such as songwriting, playlist creation, and audio branding. Simply put, it's a data-driven, practical guide for anyone who loves music. Available in softcover, hardcover and ebook formats, it offers a unique perspective on the music we listen to everyday.