Spotify isn't just a great music service, it's a hyper-targeted advertising platform, too.

The Experience Factor by Geoff Luck Spotify Free Lunch 2000*2000.png

If, like me, you pay for a subscription to Spotify, it's been a long time since the soundtrack to your life was interrupted by ads. But if you're one of the 70% of users who listen for free, you may be surprised to discover just how accurately they can target ads to individual users.

As someone who works with many of the same music-related issues on a daily basis, I absolutely love this approach. Sure, some might find it intrusive. After all, music taste is such a personal thing. Knowing that someone out there is tracking your every move — including all those guilty pleasures — could easily lead to a feeling of over-exposure as the creep factor sets in.

But then there's no such thing as a free lunch, right? Every business needs revenue. They've got to get you to pay somehow. And it seems to me that you might as well pay in the most efficient and convenient way possible, with ads as perfectly tailored as possible to your mood, activity and overall mindset.

The best part is that hyper-targeted ads generate more revenue both for Spotify themselves and the wider industry, including those who write the songs we all listen to everyday. It's a win-win for everyone. And an intelligent one at that.

To discover more about the science of sound and music, read The Experience Factor today.

Geoff LuckComment