The Experience Factor Softcover

The Experience Factor Softcover


From Adele to Zeppelin, every great song has an irresistible quality that keeps us coming back for more. But what exactly is it? And, more importantly, can it be quantified

The Experience Factor reveals how hit songs stimulate our minds, capture our hearts and seduce our bodies to create irresistible, rewarding experiences we’re driven to repeat again and again. Underpinned by over 200 scientific studies, The Experience Factor includes more than one hundred musical examples to help illustrate the principles described. Representing some of the most successful music ever recorded, these tracks have sold over half a billion copies, been streamed more than 35 billion times, and generated a cool billion dollars in revenue.

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Who should read The Experience Factor?

If you love listening to music when driving, exercising, socialising or relaxing, discover the incredible ways your favourite tracks hack your basic instincts to keep you tuned-in. 

If you’re a songwriter, composer, artist or producer, discover how to achieve longterm success on streaming platforms by writing music that captivates listeners and keeps them listening over and over again. 

If you work with music in marketing & branding, sports, TV, movies or gaming, discover how to create immersive musical experiences with maximum emotional impact.  

However you're hooked on music, The Experience Factor will profoundly connect you with the soundtrack to your life.

Geoff Luck is Associate Professor at the Finnish Centre for Interdisciplinary Music Research at the University of Jyväskylä. An expert on music perception and cognition, his professional interests range from studying the science of sound and music to developing data-driven, engagement-enhancing concepts for the entertainment industry.