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The Experience Factor is a unique data-driven guide to the soundtrack to your life.

Discover how to write more successful songs, create immersive music-driven experiences, and connect more deeply with the music you love.

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WRITE MORE SUCCESSFUL MUSIC

For songwriters, composers, artists and producers, The Experience Factor provides a unique guide to creating more compelling music. It offers a formula for injecting the 'X factor' into your work to create rewarding experiences that'll leave listeners begging for more. As such, it sets out a blueprint for achieving longterm success on streaming platforms that generate income relative to the number of times a track is played.

 
 
 
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CREATE MORE ENGAGING MUSIC-DRIVEN EXPERIENCES

For music professionals working in other sectors of the industry — including marketing & branding, movies, TV, sports and gaming — The Experience Factor explains how to harness the power of music to maximise listener, viewer, user or client engagement, empowering you to create the most incredible experiences possible. 

 
 
 
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A DEEPER CONNECTION WITH THE MUSIC YOU LOVE

For music lovers everywhere, The Experience Factor reveals the incredible ways your favourite music hijacks your mind, heart and body to intensify your listening experience. Whether you use music to accompany your daily routines or sports activities, to help you regulate your moods and emotions, or to create atmosphere when driving, studying or socialising, discover how your favourite tracks hack your basic instincts to keep you tuned-in. 

 
 
 

Whether you listen to, create or work with music, The Experience Factor will profoundly connect you with the soundtrack to your life.

 
 
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THE EXPERIENCE FACTOR BLOG

Check out the latest insights and news about the science of sound and music on The Experience Factor Blog.

The secrets behind the mass appeal of The Weeknd's I Feel It Coming — The Experience Factor by Geoff Luck.

The secrets behind the mass appeal of The Weeknd's I Feel It Coming — The Experience Factor by Geoff Luck.

TEARDOWN OF "I FEEL IT COMING" BY THE WEEKND

Six months ago, The Weeknd released I Feel It Coming, a groove-laden collaboration with Daft Punk. It received rave reviews from critics, and has gone on to be streamed almost half a billion times on Spotify alone.So what makes this particular song so special?

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Fans of rock and alternative attend more concerts, Finns are more passionate than Americans! – The Experience Factor by Geoff Luck.

Fans of rock and alternative attend more concerts, Finns are more passionate than Americans! – The Experience Factor by Geoff Luck.

HOW YOUR MUSIC TASTE SHAPES YOUR LISTENING HABITS

How do our music preferences influence how we engage with music? This was the question I explored recently in a study of relationships between musical taste and listening habits around the world. The aim was to offer insights into a range of facets of music consumption and listening behaviour, with a focus on...

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Why Elton John makes $100M a year and you don't — The Experience Factor by Geoff Luck.

Why Elton John makes $100M a year and you don't — The Experience Factor by Geoff Luck.

WHY ELTON JOHN MAKES £100M A YEAR AND YOU DON'T

Having heard him concert, I can personally attest to Elton John's quality as a musician and performer. Yet there are few musicians of any kind, even really good ones, who take home the kind of bacon he does. So what is it about Sir Elton that helps him pull in significantly more money in one year than the vast majority of musicians could ever hope to see in their lifetime?

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