WRITE MORE SUCCESSFUL MUSIC
For songwriters, composers, artists and producers, The Experience Factor provides a unique guide to creating more compelling music. It offers a formula for injecting the 'X factor' into your work to create rewarding experiences that'll leave listeners begging for more. As such, it sets out a blueprint for achieving longterm success on streaming platforms that generate income relative to the number of times a track is played.
CREATE MORE ENGAGING MUSIC-DRIVEN EXPERIENCES
For music professionals working in other sectors of the industry — including marketing & branding, movies, TV, sports and gaming — The Experience Factor explains how to harness the power of music to maximise listener, viewer, user or client engagement, empowering you to create the most incredible experiences possible.
A DEEPER CONNECTION WITH THE MUSIC YOU LOVE
For music lovers everywhere, The Experience Factor reveals the incredible ways your favourite music hijacks your mind, heart and body to intensify your listening experience. Whether you use music to accompany your daily routines or sports activities, to help you regulate your moods and emotions, or to create atmosphere when driving, studying or socialising, discover how your favourite tracks hack your basic instincts to keep you tuned-in.
Whether you listen to, create or work with music, The Experience Factor will profoundly connect you with the soundtrack to your life.
Six months ago, The Weeknd released I Feel It Coming, a groove-laden collaboration with Daft Punk. It received rave reviews from critics, and has gone on to be streamed almost half a billion times on Spotify alone.So what makes this particular song so special?
How do our music preferences influence how we engage with music? This was the question I explored recently in a study of relationships between musical taste and listening habits around the world. The aim was to offer insights into a range of facets of music consumption and listening behaviour, with a focus on...
Having heard him concert, I can personally attest to Elton John's quality as a musician and performer. Yet there are few musicians of any kind, even really good ones, who take home the kind of bacon he does. So what is it about Sir Elton that helps him pull in significantly more money in one year than the vast majority of musicians could ever hope to see in their lifetime?